'I even went to Margate and spoke to a gay person'

This week it's make or break time for me and The Apprentice. Although fun this series hasn't been a patch on the last couple. It does always warm up as it goes on, but there's no splendid Raefs or Badgers left to keep the momentum up.

This week is all about rebranding Margate. Ben's idea of a family holiday is the Seychelles, Mona can barely say the words gay and lesbian without choking, James is worried about suggestive licking, Nick's concerned about the gays looking stiff, Margaret's in fits of laughter watching the munting models strip off. And Lorraine has never seen text over a photo – one presumes she's never bought a book or has seen an advert.

Deborah bullies her team into submission, especially Howard, who tries (and fails) to instill some basic common sense into their poster campaign. Consequently their leaflet remains half-finished. Her team actually work very well together, but she manages to scupper that with a dismissive, aggressive arrogance only she can carry off. I wouldn't have done Howard's job of having to pitch that amateurish shit of a campaign for all the 99 flakes in Margate. In the boardroom Deborah sits there blinking like a big fat shiny clockwork owl, Mona twitters like a tiny sparrow, James puffs up like a nesting booby. Nothing much happens.

Not up to standard. Where's the fun? Sir Alan needs to work harder or this will be The Apprentice going into a deep depression.